Ecommerce & Digital Marketing

10+ years of experience in P&L ownership and Digital Commerce, driving omnichannel growth, ROI, and platform transformation for premium consumer brands.

Expertise across food and beverage, beauty, and automotive, with hands-on leadership of DTC, Amazon, and retail media.

US Permanent Resident
Thibaud Roose, Ecommerce and Digital Marketing expert
Worked with Andros Foods Bonne Maman US Madam Glam NY Volkswagen Group

Experience

United States

  • 2025 – present
    Senior Manager Digital Commerce — Andros Foods North America Leading Andros Foods brands (Bonne Maman, Andros Sport, Buddy Fruits) across Digital Commerce: Direct-to-Consumer, Amazon Seller Central, and Retail Media (Instacart, Walmart Connect, Albertsons)
  • 2022 – 2024
    Ecommerce Manager — Andros Foods North America Full ownership of channel strategy and P&L for the US Direct-to-Consumer business for the iconic Bonne Maman brand, from paid acquisition through retention and fulfillment.
  • 2021 – 2022
    Ecommerce Director — Madam Glam NY Owned the DTC growth strategy and P&L for Madam Glam, a digitally native beauty brand, leading a 21-person team across Marketing, Creative, and Operations to drive customer acquisition, retention, and subscription performance.
  • 2020 – 2021
    Ecommerce Manager — Madam Glam NY

France

  • 2017 – 2019
    Senior Product Marketing Manager — Volkswagen Group France Owned the go-to-market strategy for the Volkswagen SUV range, including the launch of the third-generation Touareg flagship, from strategic positioning and pricing to press and dealer network alignment
  • 2015 – 2017
    Associate Product Marketing — Volkswagen Group France
  • 2013 – 2015
    Business Analyst — Volkswagen Group France

Skills

  • 01 Growth Strategy & P&L Ownership
  • 02 Omnichannel & DTC Expansion
  • 03 Brand Positioning & Go-to-Market
  • 04 Cross-functional Team Leadership
  • 05 Data-Driven Decision Making

Let's talk about your digital commerce growth.

Based in the United States. Open to conversations with premium consumer brands.

Contact me View resume